NEW IDC RESEARCH · APRIL 2026
The Collaboration Gap Is Costing Grocery Retailers Margin. IDC Named It the #1 Priority.
- Download the free IDC Info Snapshot and see what best-in-class trade fund collaboration looks like in practice.
Inside the IDC Research
What You Will Learn
Why the Collaboration Gap Costs Margin on Both Sides
How the retailer-CPG disconnect translates into missed accruals, disputed claims, and trade funds that never reach their ROI potential.
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The Two Requirements IDC Identifies for Closing It
Why automation is the foundation and AI is the ceiling, and what that means for your platform decisions right now.
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What Best-in-Class Trade Fund Collaboration Looks Like
The four characteristics IDC uses to define top-performing retailers and how to assess where your organization stands against them.
How Does Your Trade Fund Strategy Compare?
Ready to close the collaboration gap? Schedule a DemandTec Executive Health Check to see how your trade fund strategy compares to IDC's best-in-class benchmarks.
Health Check Includes
- ✓ Assess your visibility into trade fund performance
✓ Evaluate your automation and workflow efficiency
✓ Measure shared intelligence with CPG partners
✓ Review lifecycle pricing integration capabilities
✓ Receive personalized recommendations for improving collaboration